In its 19th year running, the Wiener Nationals event for Wienerschnitzel, benefitting the Seal Beach Animal Care Center, is an all-out fun event. Held at Los Alamitos race track, people from all walks of life come together to see wiener dogs race. To promote the event we called in all sorts of favors and pulled this project off with an extremely limited budget that included photography, a video, website, print collateral, ambient tactics, and buzzworthy on social media tactics. Our work resulted in attracting over 11,000 people in attendance, which was 3,000 more than last year. The event raised nearly $12,000 for Seal Beach Animal Care Center.