"Velvet Lounge" RESTAURANT
BRAND IDENTITY PROJECT
"Jazz Will Never Stop Playing"
Concept:
Velvet Lounge is more than just a restaurant and jazz club; it's a celebration of elegance, charm, and the timeless allure of jazz. From the moment guests step through the doors, they are transported to a world where every detail, from the decor to the music, is meticulously curated to evoke a sense of magic and wonder.
Velvet Lounge is more than just a restaurant and jazz club; it's a celebration of elegance, charm, and the timeless allure of jazz. From the moment guests step through the doors, they are transported to a world where every detail, from the decor to the music, is meticulously curated to evoke a sense of magic and wonder.
Brand Identity:
Our brand identity is a fusion of vintage charm and contemporary flair, reflecting the unique atmosphere of Velvet Lounge. The corporate font, a vintage serif font with two capital letters in a handwritten style, sets the tone for the brand, exuding warmth and personality. Iconic elements such as playful girls in martini glasses, waiters carrying trays of cocktails, chic chandeliers, and vintage candlesticks adorn our marketing materials, creating a visual feast for the senses.
Our brand identity is a fusion of vintage charm and contemporary flair, reflecting the unique atmosphere of Velvet Lounge. The corporate font, a vintage serif font with two capital letters in a handwritten style, sets the tone for the brand, exuding warmth and personality. Iconic elements such as playful girls in martini glasses, waiters carrying trays of cocktails, chic chandeliers, and vintage candlesticks adorn our marketing materials, creating a visual feast for the senses.
Graphic designer and illustrator
Sophia Oswald
2024
