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    About

    Storyboard for Maxwell House TV spot
    Published:

The campaign: 

Take back your mornings

The ask: 

Married and employed people lacked energy in the morning, resulting in reduced efficiency and lost time. How could Maxwell House help them optimize their productivity?  

The answer:

Take back their mornings held hostage by grogginess with coffee.

The methodology:
 
1. Use segment marketing research to mine key insights and demographic pain points from real, married coffee drinkers 
2. Run ideation session with art director to develop strategic messaging and art direction built on those insights
3. Storyboard 45-second TV spot

The results:

- Forthcoming