POTION BAR
In the United Kingdom, an awareness of history underpins all aspects of both public and private life. Potion’s target demographic, in particular, while seeking environments that reflect modernity, feel more comfortable when that modernity is formed with British historical roots. By creating an environment that ‘makes historical sense,’ Potion need to assure the customer’s comfort in their own surrounding.
The new compelling diamond shaped logo seeks to retain their ‘gem’ status but adds more modern and interesting elements. Potion are expanding the ‘historical’ diamond in new and interesting ways.
The Inspiration for the plush interiors is also drawn from British gentleman’s private club and the wall finishes play with geometry which carries on the new branding concept. The walls are integrated with the rough concrete of the building; a faceted-mirrored corridor leads from the street into a sharp rock cavern; whilst metals highlight the DJ Booth and the bar as the focus areas of Potion.
