In an exciting collaboration with B-reel, Loooop Studio designed iconic one line illustrations for Louis Vuitton’s website dedicated to graduates. The concept celebrates that every creation begins with a foundational sketch, capturing the fluidity and dynamic nature of Louis Vuitton’s iconic accessory design heritage. By recognizing the immense value of their craftsmanship and the expressive potential of accessories, we aim to motivate and empower graduates to apply to the program, envisioning a future where their creativity thrives.
Design Style
An accessory is more than just an addition to an outfit. It's the heartbeat, the key detail that elevates the ordinary to extraordinary. It's both a whisper of elegance and a shout of individuality. It's the bridge between tradition and innovation, between the past's savoir-faire and the future's vision. We wanted to capture this central concept of connection with the creation of a closed single line evolving design.
Design Starting Point
Every creation starts from a first rough sketch, from a central anchor point where everything is built around.
Its identifying shapes that connect people and create different canvas on their silhouettes.
Louis Vuitton Cyclone Sunglasses
Design process
Louis Vuitton Capucines Bag
Design process
Dyanimc Icons Animation
The brand is versatile and dynamic as the world of accessories itself. The dynamic icons adapt their form to represent different accessories while maintaining a core identity. Bridging the gap between the brand's prestigious legacy and the modern world. On the website menu, the icons employ a fluid, single-line transition animation, creating a sense of seamless transformation and movement.
Thank you!
