VECTORWORKS 2015 PROMO MICROSITE
For the 2015 release of Vectorworks software, we really wanted to do something different... something that would grab viewers's attention, be interactive, and really show off some of the new features in the software. We felt it was important to allow them the flexibility to peruse the site whenever and wherever they wanted, no matter the device, so making it responsive was key.
I teamed up with one of our developers to create a microsite that walked users through the new software features as they scrolled. This was somewhat of a risk as several of the company’s committed users were notorious for being less receptive to change. However, it paid off as we received an immense amount of positive feedback and we were able to help the company in its transition to a more contemporary brand which was launched in Fall 2015.
To view the site, visit www.vectorworks2015.net.
This was designed to complement the brochure, also found in my portfolio here.
In addition to the microsite, we also wanted to create a unique experience for the Press, to really build up some hype about the new look. Here they could sign up for demos & the press call, download packages of box shots, headshots, etc. as well as gather more information about the company and the release before anyone else.
To view the pressroom page, visit www.vectorworks2015.net/press.