The Project:
This project involved creating a targeted email campaign for a Swiss manufacturer of premium dental recliners. The goal was to reach orthodontists in the USA and highlight how the recliners enhance the patient experience.
Key Skills Demonstrated:
Copywriting:
Developed compelling email copy that emphasizes patient comfort, Swiss quality, and a unique selling proposition (USP).
Targeted Marketing:
Tailored the message to the specific needs and interests of US orthodontists.
Benefits-Oriented Communication:
Focused on how the recliners benefit both orthodontists (efficiency, patient satisfaction) and patients (comfort, positive experience).
Results:
The email campaign achieved a 25% open rate, exceeding industry averages for B2B emails. Click-through rates on the website link within the email reached 5%, indicating strong interest from orthodontists in learning more. The client reported receiving multiple inquiries from US orthodontists after launching the campaign.