Tiaré (pronounced Tee-ah-RAY) - inspired by the Tahitian word for flower, symbolizing beauty and femininity.

Font: Soulmime - a delicate and elegant font that complements the floral inspiration.
Color Palette: Shades of pink and nude - evoking a sense of softness, femininity, and natural beauty. This palette reflects the delicate nature of roses and the purity of white flowers.

Target audience: 

Tiaré is targeting a female audience aged 20-45 who are interested in natural, gentle, and effective skincare. This audience appreciates high-quality ingredients, beautiful packaging, and brands that celebrate femininity and self-love.

.Demographics: Women aged 20-45, with a focus on young professionals and millennials.
.Psychographics: Health-conscious, interested in natural beauty, value self-care, appreciate high-quality products, and drawn to aesthetically pleasing visuals.

Tiaré aims to be a brand that is synonymous with:

.Natural Beauty: Products formulated with natural ingredients that promote a healthy and radiant complexion.
.Gentle Care: Suitable for sensitive skin and focused on a nurturing approach to skincare.
.Self-Love: Encourages a positive self-image and empowers women to embrace their natural beauty.
.Sophistication: Elevated look and feel through elegant packaging and branding.

By combining the delicate color palette, floral inspirations, and diverse illustrations with the brand mark tiara, Tiaré creates a unique and memorable brand identity that appeals to a specific audience seeking natural beauty solutions.