TIANYUN
天韵
TIANYUN, an old Guzheng manufacturer from Yangzhou, has been determined to embark on a road of branding since the succession of the new generation of management, aiming to communicate the brand more effecively to the consumers. For such a brand who makes Chinese traditional musical instruments, we took the well-known Chinese music stories of 'high mountains and flowing water' and 'reverberating sounds' as concepts, and developed a brand visual system that embraces musicality, which boasts a distinct imprint of Chinese classical culture, and at the same time, applies a form of expression that is novel and modern.
来自扬州的老牌古筝厂商天韵，在新生代负责人接班后，决心开启品牌化之路，寻求与消费者更有效的品牌沟通。针对这样一个中国本土乐器的品牌，我们以中国人家喻户晓的音乐典故——“高山流水”、“余音绕梁”为概念，生发出一套富有音乐性的品牌视觉系统。它拥有鲜明无疑的中国古典文化印记，同时表现形式又是新颖而现代的。
CREATIVE DIRECTOR: Zhang Lianggang 张椋刚
CLIENT: 天韵
PRESENTED BY: CES 创造元素和系统
