![essential oil poured on paper](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bbb171198309407.663ee9f2537c3.jpg)
Lipia
Visual Identity & Packaging
Amid the modern hustle and bustle, where we are increasingly disconnected from the natural essence that surrounds us, comes the repositioning of a brand that has existed for over eight years, determined to rekindle this connection.
Lipia is a family-run aromatherapy and self-care company located in Campinas - SP, which grows its own plants organically and extracts pure essential oils under strict quality control. We developed an interconnected visual identity, where the logo, graphics, colors and typography work together to form an identity system that communicates the brand's tone of voice and attributes. The logo has a design with soft curves that are reminiscent of oiliness, communicating naturalness, fluidity and the concept of self-love, self-care and elegance. The packaging is also part of the project, showing the visual identity at work.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0b0048198309407.6648ed2a68df1.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6fd5de198309407.6648ed2a6958d.jpg)
![African woman's face with a sexy expression and a plant leaf](https://mir-s3-cdn-cf.behance.net/project_modules/1400/53f158198309407.6647e2d851a4d.jpg)
![Growing plant animation](https://mir-s3-cdn-cf.behance.net/project_modules/1400/61ddb3198309407.6647131d75855.gif)
![woman's face smelling of essential oil](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d8790e198309407.664726453a3d4.jpg)
![palette with various colors and types of plants and flowers](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fa134f198309407.663ee9f254853.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/3475b4198309407.6648c97eede7a.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/06eea5198309407.6648c97eed6ec.jpg)
![several bottles of essential oil in a wooden box](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b7224198309407.66479d18a464f.jpg)
![beautiful black woman's face](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b7db60198309407.6648cb545ca23.jpg)
![slide showing cosmetic bottle packaging design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f3c42198309407.6640d71dcafc8.gif)
![two bottles of essential oil on a green background](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8bc351198309407.663ee9f255fc0.jpg)
![business card layout with diagrams and mockups](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9fea89198309407.6647e84712146.jpg)
![posts for socal media feed instagram](https://mir-s3-cdn-cf.behance.net/project_modules/1400/46a572198309407.664732e8a414a.jpg)
![minimalist website homepage](https://mir-s3-cdn-cf.behance.net/project_modules/1400/880063198309407.663ee9f25576c.jpg)
![large billboard in the street](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fa2695198309407.663ee9f2586ea.jpg)
![large billboard on building wall](https://mir-s3-cdn-cf.behance.net/project_modules/1400/32cfc7198309407.6647b4cad26c1.jpg)
![customized totebag on sofa](https://mir-s3-cdn-cf.behance.net/project_modules/1400/145cdd198309407.6647e2d8514ba.jpg)
![logo animation with drops of water or oil](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e09e0198309407.6640d71dcb46b.gif)