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    Vinacafe- Packaging The Roast & Ground range was aligned visually with the Vinacafe 3in1 Gold range to create a unified visual brand language. O… Read More
    Vinacafe- Packaging The Roast & Ground range was aligned visually with the Vinacafe 3in1 Gold range to create a unified visual brand language. On-pack communication uses traditional segment product imagery and blends them with a unique and strong colour coding to attract the next generation of Vietnamese coffee drinkers. The gold foil frame of Vinacafe’ 3in1 range -that overtime became its trademark hit amongst users – was adapted to a more authentic, natural, recycled-paper frame that helps to underline the key heritage reason-to-believe ‘100% Coffee since 1968’. The new packaging designs leveraged key brand equities, like the gold frame, consistently across a range of 3 variants, effortlessly blending traditional segment imagery with a mix of youthful colours to appeal to a younger coffee drinker Read Less
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Vinacafe The Roast & Ground, 3in1 Gold re-branding and packaging design
 
Building on the success of their VinaCafe 3in1 Gold re-branding and packaging design, Masan Consumer saw the opportunity for Vinacafe’s Roast & Ground range to be repositioned under the VinaCafe umbrella brand – Vietnam’s first true heritage coffee brand.
 
Agency: Red Brand builders
Creative Director: Lennart Schaberg
Art Direction and Design: Stella Nguyen, Nguyen Tra
Illustrator: Vo Thanh Tu 
Visit website: http://www.vinacafe-heritage.vn/