MAN & BEAST STREETWEAR: MERCHANDISE DEVELOPMENT
Branding, T-shirts, Hoodies, Caps, and Online Shop
Art Direction, Illustration, Web Design
Mand & Beast Streetwear
Art Direction, Illustration, Web Design
Mand & Beast Streetwear
THE PROJECT:
Man & Beast Streetwear approached AQ Dsgn about some work they needed done for their new clothing line. They needed the whole package from branding to e-commerce shop. We tackled the logo and branding before we set off and produced images for their flagship t-shirts, hoodie, and caps. The logo turned out great with a sleek modern look that was aimed towards the outgoing BMX/Skater crowd with a love for the outdoors and wildlife. The images of the t-shirts were just that as well. They leaned heavy on the animal daily life subject matter.
THE PROCESS:
The process began with a few preliminary sketches to get a better understanding of what direction the brand wanted. The final illustrations were developed for the most part in Procreate. The brand collectively loved the most of the ideas we presented, but some did find their way onto the cutting room floor. Most images were prepped for print using Adobe Photoshop, and photos and mock ups were adjusted in Adobe Lightroom.
