Branding is a key component that determines our brand's identity and influences how it is perceived in the market. It represents a blend of elegant style, quality-selected colors, and fonts. A special place in the logo is dedicated to the letter "L,' which is featured with an interesting compositional solution, making the logo recognizable and memorable. The logo's color scheme incorporates shades of green, beige, black, and light orange, each chosen with a purpose: every color reflects certain emotions and values, fostering a sense of luxury and dependability. Green symbolizes harmony and freshness; beige conveys calmness and naturalness; black adds sophistication and classic appeal; while light orange offers a bright accent, bringing dynamism and a youthful touch to the brand's image.
These colors are especially interesting because they reflect the color palette of the first few models released by the company, highlighting the products' high quality and unique style against competitors. Manufactured from 100% natural leather and intended for refined women, the company's products represent an original and attractive range that combines sophisticated design with practicality, ensuring each model is both stylish and functional.
This branding articulates our strategy, focused on creating valuable interactions with customers that extend beyond the typical perception of a product. Our approach to branding is about creating a comprehensive experience for the consumer. We aim to not only form a visual identity but also to represent a lifestyle that our customers will aspire to, selecting our brand amongst the array of alternatives.
