The purpose of the packagings is to solve the problems of thai's fresh fruit exporting industry's.
Based on thailand's 7 best selling fruits to EU(mango, mangosteen, lychee, longans, rambutan, pomelo and durian), the designs are to solve the problem from almost every prospect. In the process of researching, designing and tests, there're structural designs and graphic designs which answer all the requirements that were found.
The conclusion of the research leads to main criteria, the markets. There are 3 types of fresh fruit market in EU which are premium market, retail market (or hypermarket) and wholesale market. Each market has different condition and requirement wich are protection, weight loads, shelf life, package sizes, stacking pattern, transportation damage, retail package needs, cost, waste, and exporter's identity.
Based on thailand's 7 best selling fruits to EU(mango, mangosteen, lychee, longans, rambutan, pomelo and durian), the designs are to solve the problem from almost every prospect. In the process of researching, designing and tests, there're structural designs and graphic designs which answer all the requirements that were found.
The conclusion of the research leads to main criteria, the markets. There are 3 types of fresh fruit market in EU which are premium market, retail market (or hypermarket) and wholesale market. Each market has different condition and requirement wich are protection, weight loads, shelf life, package sizes, stacking pattern, transportation damage, retail package needs, cost, waste, and exporter's identity.
The designs are categorized by their market of each fruit sold. All of them are collected in seperated guidebooks for each fruit. So the final outcome is to create guides for the exporter in thailand and raise the standard of thai goods in global market.
Premium market packages serves the need of premium good's. The retial package are often used for expensive fruit which are lychee, mango and mangosteen.
Retail market package serves the needs of displaying, contain amount, and weight loads.
Wholesale market packages concern more about protection, shipping time duration and sizes. There are some special condition of each fruit such as durian, the odor, so the design has less perforations to kepp the smell in.
Each guidebook contians instructions of each packages.
Instructions of material, production, care instructions are provided.
The users can choose suggested graphic designs and there are guide to put exporter's identity in the package as well.
All guidebooks of each fruit packages.
Artworks and die-cut patterns are also provided.
All the structure in the project, there are outter packages, cushions, and retail packages. Informations of each one are provided.
All the graphic designs of every fruits that user can choose.
