Bloom and Bubbly

Branding System For A Liquor:

Bloom and Bubbly

Project Brief:

Description:

In a very creative and ground breaking approach, students must produce a branding visual system for a selected or fictitious liquor.

Objectives:

Students reinforce the acquired knowledge on:

• Graphic design and visual branding systems

• Package design and production techniques

• Adobe Illustrator and Photoshop

• Typography

Phase 1: The Plan

Select The Topic And Plan The Outcome:

This phase consists of the beginning of the process book.

Go to a liquor store and find the most boring and dull existing brand. Or make up your own. Then design a powerful and functional brand for it. Develop a process that must include (at least) the following phases:

1) Defining the proposal and general objectives.

2) Research on the product’s history and its characteristics.

3) Research and analysis of the cases.

• Similar products and main competitors.

• Market analysis and target audience.

• General message to be communicate (What to say)

• Communication strategy (How to say it)

4) Visual language.

• What kind of images?

• What kind of shapes?

• What colors?

• What kind of type?

• Any other visual elements.

I decided to make up my own brand and call it Bloom and Bubbly. I was inspired by the Regency Era and Jane Austen film adaptations and retellings.

Phase 2: Handmade Sketches Of The Brandmark

At least 5 handmade sketches on gridded paper of the brandmark.

Phase 3: Computer Comps. Of The Brandmark

At least 5 computer comps. of the brandmark using Adobe Illustrator.

Phase 4: Final Computer Comps. Of The Brandmark & Computer Comps. Of The Packaging

• Brandmark or logotype for the brand.

• Illustration or any graphic motif.

• Visual system for the bottles and package design.

After receiving feedback, I made “And” a little thicker, thinned the flourish of the “u” in “Bubbly,” further curled the top flourish of the two “B”s, and adjusted some of the leaves on the ornamental frame.