Stories of Strength by Juventus

•

In a world of superficial connections, we believe in the power of authentic sharing.

Introducing ‘Stories of Strength: Juventus Unfiltered’. The podcast brings together remarkable individuals, including Juventus players, elite athletes, and cultural icons, to share their never-before-heard stories and mental health journeys. Hosted by therapist Kati Morton and psychologist Laura de Dilectis, this unfiltered podcast highlights that we are stronger together and true vulnerability and open dialogue are not signs of weakness but indicators of courage.  

Challenge
Demonstrate Juventus’ dedication to eradicating the stigma surrounding mental health whilst raising awareness globally about this critical issue, coinciding with Mental Health Awareness Day.

Stats
+450K Total Podcast Streams on Youtube since launch
+200M Total Potential Reach Nov/Dec
+9.5M Short Video Views on Social Media since launch)

Launch Video

(+1M Campaign Video Views since launch)

To kick off the podcast and build awareness around the topic, we created a social-first video campaign. Launched on World Mental Health Day, the video has gathered over 1M views and tens of thousands of positive engagements.

Podcast

Hosted by therapist Kati Morton and psychologist Laura de Dilectis, this unfiltered podcast highlights that we are stronger together and true vulnerability and open dialogue are not signs of weakness but indicators of courage.  

Social Video Launch

(+8.5M Short-Form Video Views since launch)

To support the overall campaign, we launched a series of short-form video content across all social media platforms. The videos were uploaded on World Mental Health Day, gathering over 9.5m views in total. According to Talk Walker (our tracking software), we are proud to have received no negative sentiment towards the campaign to date.