I grew up in Minneapolis and I've long admired Illume for its commitment to creativity and quality. Inspired by the brand's unique approach to fragrance and design, I embarked on a passion project to design a Spring/Summer candle and its packaging. This project is a tribute to Illume's ethos of crafting sensory experiences that resonate on a personal level. My design for an eco-friendly luxury candle aims to feature Illume's aesthetic and values. This endeavor is not just a design exercise, but a heartfelt homage to a brand that has been a source of inspiration.
My exploration into the story behind the North Sky candle.
Creating a Spring/Summer Candle
To create a line extension I researched the key points of the Illume winter candle North Sky and reverse-engineered the creative brief. Here are a few of my findings. Target Audience: The packaging suggests a premium market, likely targeting consumers who appreciate luxury goods and have a taste for sophisticated, high-quality products. Brand Voice: The words "North Sky" and "Luxury Soy Candle" imply an aspirational, premium, and possibly nature-inspired brand. The voice is calm, serene, and premium. Design Elements: The packaging uses a muted color palette with dark blues and gold accents, which conveys elegance and luxury. The flecked pattern on the candle jar suggests an artisanal or handcrafted quality. Unique Selling Proposition: The product is identified as a "Luxury Soy Candle," which highlights it as an eco-friendly, high-end product made from soy, possibly catering to environmentally conscious consumers. More details are available in my case study.
Spring/Summer Candle Design Objectives
My goal was to create a packaging look for the spring/summer soy candle that captures that fresh, coastal vibe. Illume is all about that luxurious feel, but they also want to keep things eco-friendly too. Think of the design as a little bit of beachside bliss but with a green, sustainable twist. My goal is to bring that high-end touch while staying true to the brand’s earth-loving roots.
Objective: Design a visually appealing packaging for a luxury soy candle that conveys a sense of coastal freshness and appeals to eco-conscious consumers. The brand ethos is about blending luxury with sustainability.
Target Audience: Adults who appreciate high-end, eco-friendly home fragrance products. They value aesthetic appeal in their home décor and are willing to pay a premium for luxury items that offer a sensory experience.
Design Elements:
Color Palette: Soft, pastel colors suggest a coastal sunrise with touches of vibrant hues to convey warmth and energy.
Typography: Modern and clean, emphasizing luxury and clarity.
Imagery: Abstract, flowing shapes reminiscent of coastal landscapes and morning skies.
Material: Eco-friendly materials to reflect the soy candle's sustainability.
Message: "Coastal Dawn" name suggests an invigorating yet serene start to the day, with scent notes of citrus, bergamot, driftwood, and amber to create a refreshing atmosphere.
Unique Selling Points:
Made from luxury soy for a cleaner burn.
Eco-friendly and sustainable product.
A fragrance that transports you to a coastal escape.
More information on the process on my website.
