Hotel Chocolat
Graphic design and art direction
Graphic design and art direction
Hotel Chocolat – a luxury chocolate company in the UK with ethical values. Starting out as a successful direct mail company, they extended to opening high street stores nationwide across the UK. After originally outsourcing all their creative work to an agency, I was employed as the Creative Manager setting up the design department from scratch, this included:
– Recruiting and managing a team of designers, artworkers and freelancers.
– Maintaining creative brand consistency and levels of excellence through design in all areas: stores, catalogues, DM, product photography, online and email communication, promotional material, and packaging.
– Store window display creative direction and all in-store graphics.
– In-house product photography.
– Art directing and organising photo shoots.
– Press passing and checking final proofs.
– Retouching and artworking photography to the highest standard.
– Recruiting and managing a team of designers, artworkers and freelancers.
– Maintaining creative brand consistency and levels of excellence through design in all areas: stores, catalogues, DM, product photography, online and email communication, promotional material, and packaging.
– Store window display creative direction and all in-store graphics.
– In-house product photography.
– Art directing and organising photo shoots.
– Press passing and checking final proofs.
– Retouching and artworking photography to the highest standard.
