AlphaPark is an Executive Hotel based in Goiânia, Brazil. The hotel started as a family wish of continuity between generations and it grew into a project with solid roots in tradition, unity and group work effort. Located at the most valuable area of the 1.3 million people metropolis, area which, is just 10 minutes away from the city's airport, shopping centers, restaurants and entertainment places.

Although being so accessible, it is surrounded by green, in an area of a pine tree and eucalyptus reserve forest, which is the main reference for the symbol. The "tree", when considering it a global symbol, transmits fundamentally the idea of life in perpetual evolution, with its roots deep underground exploring the soil, seeking sustenance, values that are totally cohesive with the project's nature of a solid and stable family business.