Identity for Faculty of Graphic Design in Athens, Greece.
In June of 2014 we designed the new identity
for the Faculty of Graphic Design at T.E.I of Athens.
The aim of this specific project was the creation of a Corporate and Visual Identity of the Faculty of Graphic Design at Technological Education Institute of Athens. It refers to the creation of a logo, cards, envelopes, posters, signalization and other applications. The present project was carried out in the course Corporate Identity at Technological Educational Institute of Athens, having as professors ms Katerina Antonaki and Eleni Martini, by the students Marianta Theodoratou and George Tsavalos.
Firstly, we decided to make a video, asking people questions such as what Graphic Design is, what tools are necessary for a design and if you want to become a Graphic Designer for one day. Inspired by people’s views and unclear awareness of what exactly Graphic Design is, we designed the logo based on the concepts of observation, inspiration and design. These concepts are exactly what Graphic Design is and it is more familiar to a lot of people. Our goal was to design a logo and a visual identity that it can be very easily understood by people in Greece and around the world.