COMPLICITÉ
NAMING & BRAND IDENTITY 2023
[ENG] I really enjoy creating brands inspired by feelings and memories, especially if there is the possibility of transmitting closeness to luxury. From the briefing process we understood that we wanted to make Complicité a sober, intimate and nostalgic brand.
Of course, we gave place to the passionate red and the use of the French language as an opportunity to tell a story; the story of love.
Of course, we gave place to the passionate red and the use of the French language as an opportunity to tell a story; the story of love.
[ESP] Disfruto demasiado el crear marcas inspiradas en sentires y recuerdos, sobre todo, si hay posibilidad de transmitir cercanía al lujo. Desde el proceso de briefing entendimos que queríamos hacer de Complicité una marca sobria, íntima y nostalgica.
Por supuesto, dimos lugar al rojo pasional y al uso del idioma Francés como oportunidad para contar una historia; la del amor.
