MODERN KL Magazine
An unconventional Swiss style magazine that talks about
modern Kuala Lumpur's culture.
Read E-version of
Modern KL Issue 1 / 2024 now:
This magazine is NOT a tourism magazine.
It's a magazine that records the current modern era in Kuala Lumpur city in Malaysia.
Modern KL break through the norms of layout design, and experiment with all the
possible outcomes in a modern, artistic, and unconventional Swiss design.
Our USP is "It's a Sluggish Fast Life", as this is a common feeling when you're
hustling but struggling in a big city like Kuala Lumpur (KL).
Also, it means that it takes time and need to slow down for a good
experimental magazine to be done, even though KL is a fast paced city.
I've developed a few mastheads, but most of the mastheads' drafts were
designed just for the sake for making me looks less lazy from the lecturers....
However, I'm cool with the current masthead / logo.
Modern KL MUST be simple and effective. That's our brand identity.
Below are the typeface and colour scheme of Modern KL:
I've go out around KL and have a lot of great photos for Modern KL.
Here are some of those photos:
I've created some mock-ups of Modern KL's merchandise.
Some of them were also printed out:
I've printed cards in standard business card size to be sandwiched between selected pages, as a behind-the-scene humor that goes with Modern KL's brand identity.
And then, I've also did a web and mobile version of Modern KL.
Next, I ran an Instagram page @modernkl_magazine:
https://www.instagram.com/modernkl_magazine/
I also did some video editing as social media content
(Pls visit the IG page for the best experience as the reels were on sync with the BGM)
This is the A3 poster of my exhibition booth in Grey Box, GMBB:
Lastly like I have mentioned,
I have an exhibition booth in Voyage Art Exhibition, at Grey Box GMBB.
Below is my artist statement, as well as my disclaimer and acknowledgement.