MODERN KL Magazine
An unconventional Swiss style magazine that talks about
modern Kuala Lumpur's culture.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/899d2d198117335.663d0bba0fbff.jpg)
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PSD Mockup template (Right) from
https://www.anthonyboyd.graphics/mockups/magazine-set-mockup/
https://www.anthonyboyd.graphics/mockups/magazine-set-mockup/
Read E-version of
Modern KL Issue 1 / 2024 now:
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/a695e7198117335.663d0bbc40907.jpg)
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This magazine is NOT a tourism magazine.
It's a magazine that records the current modern era in Kuala Lumpur city in Malaysia.
Modern KL break through the norms of layout design, and experiment with all the
possible outcomes in a modern, artistic, and unconventional Swiss design.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/4c4798198117335.663d0bbddfec6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/d04291198117335.663d0bbddeb21.jpg)
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Our USP is "It's a Sluggish Fast Life", as this is a common feeling when you're
hustling but struggling in a big city like Kuala Lumpur (KL).
Also, it means that it takes time and need to slow down for a good
experimental magazine to be done, even though KL is a fast paced city.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/a04985198117335.663d0bbf0de82.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/c81e5c198117335.663d0bbf0d596.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/f1cfca198117335.663d0bbf0e7f9.jpg)
I've developed a few mastheads, but most of the mastheads' drafts were
designed just for the sake for making me looks less lazy from the lecturers....
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/944c64198117335.663d0bbfd2fc8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/4e23fd198117335.663d0bbfd28ae.jpg)
However, I'm cool with the current masthead / logo.
Modern KL MUST be simple and effective. That's our brand identity.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/a380bf198117335.663d0bc098153.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/32fc01198117335.663d0bc09887b.jpg)
Below are the typeface and colour scheme of Modern KL:
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/43bca1198117335.663d0bc162000.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/78a770198117335.663d0bc1626eb.png)
I've go out around KL and have a lot of great photos for Modern KL.
Here are some of those photos:
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b52923198117335.663d0bc205a7a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff6fc3198117335.663d0bc205268.jpg)
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I've created some mock-ups of Modern KL's merchandise.
Some of them were also printed out:
The PSD mockup template links were as follows (From top to bottom, left to right):
1. https://www.graphicsfuel.com/cap-with-realistic-embroidered-logo-mockup/
2. https://mockups-design.com/free-key-ring-mockup/
3. https://hyperpix.net/mockups/apparel/young-woman-t-shirt-mockup/
4. https://www.freepik.com/free-psd/mockup-tattoo-art-arm_1188036.htm#query=tattoo%20mockup&position=0&from_view=keyword&track=
ais&uuid=ff6998c9-c137-42c2-b391-df5f6eb65799
5. https://tuhomuho.com/download/free-umbrella-design-mock-up/
6. https://www.graphicsfuel.com/aluminium-water-bottle-mockup/
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1f5be198117335.663d0bc7f1a59.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f59942198117335.663d0bc7f1453.jpg)
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I've printed cards in standard business card size to be sandwiched between selected pages, as a behind-the-scene humor that goes with Modern KL's brand identity.
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/821389198117335.663d11b8d6bd5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/a10abb198117335.663d11b8d7274.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/9636c1198117335.663d11b8d78f6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/c06c88198117335.663d11b8d64ba.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/536be6198117335.663d11b8d85da.jpg)
And then, I've also did a web and mobile version of Modern KL.
![modern kuala lumpur malaysia unconventional magazine experimental swiss style minimalist graphic design publishing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/04c3ec198117335.663d0bce9210d.jpg)
PSD template from Freepik:
https://www.freepik.com/free-psd/laptop-screen-mockup_9141334.htm#fromView=search&page=1&position=1&uuid=59dad993-9b09-4bb7-86fc-9eb15de8845b
and
https://www.freepik.com/free-psd/smartphone-mockup_1386052.htm#fromView=search&page=1&position=7&uuid=c247ad21-78e0-4ff0-bcf6-6686c1bc3d14
Next, I ran an Instagram page @modernkl_magazine:
https://www.instagram.com/modernkl_magazine/
![modern kuala lumpur malaysia unconventional magazine experimental swiss style minimalist graphic design publishing](https://mir-s3-cdn-cf.behance.net/project_modules/disp/e143ef198117335.663d0bce92908.png)
I also did some video editing as social media content
(Pls visit the IG page for the best experience as the reels were on sync with the BGM)
Video from https://www.instagram.com/p/C446KV8ui1z/ (View via IG for music)
Video from https://www.instagram.com/p/C5_aAW7B74g/ (View via IG for music)
Video from https://www.instagram.com/p/C6i8TcNh195/ (View via IG for music)
This is the A3 poster of my exhibition booth in Grey Box, GMBB:
![modern kuala lumpur malaysia unconventional magazine experimental swiss style minimalist graphic design publishing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9939b5198117335.663d11ba13e36.jpg)
Lastly like I have mentioned,
I have an exhibition booth in Voyage Art Exhibition, at Grey Box GMBB.
Below is my artist statement, as well as my disclaimer and acknowledgement.
![modern kuala lumpur malaysia unconventional magazine experimental swiss style minimalist graphic design publishing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/485223198117335.663d0bce9183a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/c50188198117335.663d0bcd96ff5.jpg)
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![modern kuala lumpur malaysia unconventional magazine experimental swiss style minimalist graphic design publishing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/23b2c3198117335.663d11ba137ed.png)