NOBEL NOVA - BRAND IDENTITY
Nobel Nova, a luxury costume brand, faced the challenge of modernizing its identity while maintaining its aura of exclusivity in a competitive market.
The brand opted for a minimalist yet opulent visual identity, revamped its digital presence, engaged in strategic collaborations, and curated immersive experiences to appeal to a younger demographic without alienating loyal customers.
The brand's revitalized identity drove increased brand awareness, social media engagement, and sales, solidifying its position as a coveted name in luxury costume.
Nobel Nova's successful brand evolution demonstrates the importance of balancing tradition with innovation and embracing change to stay relevant in the luxury sector.
BRAND STRATEGY | NAMING DESIGN | VISUAL IDENTITY SYSTEM | BRAND SYSTEM GUIDELINES | STATIONARY DESIGN | BRANDING
