Lidl - Wrapped for freshness (2023)
Meat is, without a doubt, one of Romanians’ favorite foods. And Lidl knows this very well. Fresh, packaged meat at the best price-quality ratio has always been Lidl’s specialty and it was the time that everything related to the uniqueness and variety of assortments in stores to become fully known by consumers.
So, we take the unique features and turn them on all sides. When it comes to meat, freshness and safety are defining characteristics. All these aspects are put under scrutiny – from the portioning and marinating process that prepares the meat for a top-notch barbecue, to the packaging process that keeps it fresh. At Lidl, meat is always packaged – and not anyway, but in special systems, with vacuum packaging or special easy-to-unseal containers, with trays that collect the liquid. With such a process, there was only one step to Wrapped for freshness. The name speaks for itself about the passion, dedication and seriousness of every specialist involved in the meat’s journey from factory to shelf – but also about every consumer who never compromises on quality. About cooking enthusiasts and gourmets. About each and every one of us.
The campaign takes consumers into a discovery of the products range’s universe, down to the smallest details. The TV spot takes them behind the scenes of Lidl’s factories where meat is sliced and packaged in the safest conditions. And the online miniseries “You Know and You Cook” reveals, with a fine humor familiar to Lidl fans, countless product information and secrets for enthusiasts who cook and eat meat with pleasure. Why familiar? Because it brings the same Chef Florin Dumitrescu and Andrei Aradits face to face, this time in a captivating and entertaining quiz show, with an educational flavor.
