DAO COD BRANDING
ABOUT DAO COD
DAO COD is a professional independent business community that unites entrepreneurs from various business spheres across Russia and CIS countries. The brand specializes in investment activities, development of projects and individual entrepreneurs, creating and conducting complex trainings, business meetings, workshops and other events for community members.
DAO COD is a professional independent business community that unites entrepreneurs from various business spheres across Russia and CIS countries. The brand specializes in investment activities, development of projects and individual entrepreneurs, creating and conducting complex trainings, business meetings, workshops and other events for community members.
TASK
The brand needed to develop an identity that would convey the brand's serious, modern and grounded approach. At the same time, it was important to convey the ease and sense of “coming together” that entrepreneurs get when they join DAAO COD. In the visual identity elements, it was also important to convey the brand's innovation and commitment to working with different projects and attracting a young, active and promising audience.
SOLUTION
For DAO COD we developed a visual identity system that fully reflects the essence of the company. The corporate pattern and logo contain the semantic foundations of unity, openness, community influence and active growth, which are the key characteristics of the brand. The color and typography systems, in turn, convey the seriousness of the brand and its belonging to the sphere of business and entrepreneurship through minimalism and restraint. In the aggregate, the new identity became a reflection of the DAO COD meaning and mission, so it was organically integrated into the marketing communications system of the brand and helped it to become even closer and clearer to the audience.
For DAO COD we developed a visual identity system that fully reflects the essence of the company. The corporate pattern and logo contain the semantic foundations of unity, openness, community influence and active growth, which are the key characteristics of the brand. The color and typography systems, in turn, convey the seriousness of the brand and its belonging to the sphere of business and entrepreneurship through minimalism and restraint. In the aggregate, the new identity became a reflection of the DAO COD meaning and mission, so it was organically integrated into the marketing communications system of the brand and helped it to become even closer and clearer to the audience.
