Roa'a Al-kilany's profile

Rosa Damascena | Branding





Rosa Damascena is a brand based in in Damascus, Syria, specialized in beauty products inspired by damascus's traditional rose, which has been a symbol of beauty for centuries. The basic ingredients in the brand are high-quality Damascene rose oil and organic Rose Water from Rosa Damascena.









The brand's visual identity is based on the leaves of the Damascus rose, as the logo represents the petals of the rose through the shape of the letters curved over each other.







The logo is designed to reflect sophistication and beauty through its thin, smooth lines of multiple thicknesses.






The logo's lines were used in the brand's visual identity, as were the distinct colors of the Damascus flower.




Rosa Damascena | Branding
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