Over-the-top or OTT-business deals in selling content that includes Live TV, movies, and series to customers. Customers usually pay for subscriptions before they can be allowed to access and stream content of their choice. OTT services are in high demand and usually get a lot of customers who are looking for new content to watch and get entertained. This is why it is important to have an OTT billing system to help you manage all payment processes. OTT billing software is a well-organized system that you can use to streamline OTT business in the following ways: