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    Midland Hotel, Morecambe. Branding, Illustration, Graphic design for design-led hotel.

All items had to be sourced, designed and printed in a very short time frame. They also had to be durable, recyclable and cost effective to ensure a good profit margin for the hotel.

All of these factors had to be incorporated into the design, but the design still had to echo the uber-chic content and feel of the boutique hotel.

On top of all of the design/branding work I was also project manager and designer for all of the signage for the building, including all inside signage works and exterior.