I was asked to create an imaginative infographic world that depicts a range of activities and visual cues related to the world and culture of Nike+. The agency (AKQA) provide the stats and facts, as well as the general direction. My role is to create and illustrate the lead image that contains several ‘floors’ of activity, like the floors of a house. Each floor or series of floors will depict a different territory for our exploration of the world of N+TC and Nike+ Running.
Agency: AKQA London,
Producer: Lisa Pickett
Art director: Ricky Bowry, Alex Hoban