Done together with and under the guidance of DO NOT DESIGN's Yanda, for Shentonista.

 

 

A book produced for a "Ministry of Mavens" event held by Heineken in collaboration with Esquire Magazine, celebrating local fashionistas spotted along Singapore's CBD area (Shenton Way) who were captured on a street photography site dedicated to them, Shentonista.

 

An exclusive book soley printed for the event, the Shentonista book sports a clay cover, an experimental as well as metaphorical aesthetic reflecting the dreams of success these people have, striving to carve their name into the concrete jungle. And just as these style mavens have brought colour to an area that’s inundated with dreary buildings and sterile skyscrapers, the stoic cover is a concrete doorway to a world of pages filled with colour.

 

And just as every big city has little surprises hiding in every nook and cranny, so does the world of the Shentonista. Every few pages hide a flap out, cut, collage and other extra touches to surprise and interact with the reader, making their exploration through this wonderful alternate world of Singapore’s CBD a little more delightful.