Sephora challenged us to help decrease abandoned shopping bags and increase purchase amounts while extending their immersive retail experience to new customers.
Woman desire the opinions of their closest and trusted friends to validate color and style choices prior to and after purchasing new products.
Idea: The Sephora “Beauty Buddy”
The Sephora beauty buddy was developed for mobile, tablet and Google TV platforms to act as a beauty consultant who connects you to friends for validation while in the retail store. It also introduces you to trends through editorial content, and aggregated how-to videos extending the retail experience to the comforts of your living room.