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6 Ballygunge Place | Durga Puja Campaign 2022

6 Ballygunge Place | Durga Puja Campaign 2022
Creative 1 - Maha Shashthi
From the wispy autumn clouds to the playful crossroads of myriad distinct colours and lights, contesting joyfully to capture the city’s attention.
Creative 2 - Maha Shaptami
From the mischievous squeal of the whistles to the sprightly pink shades of the candyfloss eaten unendingly while pandal hopping.
Creative 3 - Maha Ashtami
From the stolen glances during anjali to sharing that extra roshogolla served at the end of bhog with the beloved.
Creative 4 - Maha Navami
From the 108 crimson lotuses to the 1080 photographs clicked, capturing every small moment.
Creative 5 - Bijaya Dashami
From vermillion stained hands to tear-stained wistful faces bidding adieu to the deity.
The campaign effortlessly captures the essence of Durga Puja - a week-long fiesta in Bengal
that celebrates the victory of good over evil and brings together people from every path of life.


The creatives embody the nuances and integral rituals related to Durga Puja
and each illustration showcases rituals specific to that particular day. Elements related to this period
are incorporated in the illustrations which give it a dynamic and vibrant sheen.
6 Ballygunge Place | Durga Puja Campaign 2022
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6 Ballygunge Place | Durga Puja Campaign 2022

Art: Siddharth Sankar Ray Illustration: Gourab Jana Account Management: Waindrilla Saha Copy: Aaranya Roy

Published: