Project: 卜了商店 Bublue shop
Project Attributes:
Project Attributes:
咖啡｜生活空间｜Coffee｜Living space
Project Background:
The name "卜了 Bublue" may sound ordinary at first, but in our in-depth communication with the manager, we discovered its unique soul: the manager's preference for swordfish inspired us to associate "卜了" with "捕Liao" (catching), which implies that every customer who enters the space will be able to return home fully loaded with food, and will be able to meet friends of the same kind. The pronunciation of "卜了Bublue" is like a fish spitting out bubbles, conveying the relaxing atmosphere that the brand aims to create.
项目背景：
品牌名「卜了」初听起来或许平平无奇，但在与主理人的深入沟通中我们挖掘出了它独特的灵魂：主理人对秋刀鱼的偏爱，激发了我们将「卜了」与「捕Liao」相关联的创意，寓意每位踏入我们空间的顾客都能满载而归，遇见志同道合的朋友。「卜了」的发音就像鱼轻吐的泡泡，传递出品牌旨在营造的那份轻松愉悦的氛围。
It was an unforgettable experience. The manager's trust gave us unlimited possibilities to explore design. We firmly believe that excellent brand design is the result of joint efforts and collision of ideas.
这次合作经历难忘，主理人的信任给予了我们无限探索设计的各种可能性。我们坚信，优秀的品牌设计是双方共同努力、思维碰撞的结果。
