Ride Year Round was created by an independent mountain biker and content creator. Featuring Youtube videos for riding in any and all terrain and weather, Ride Year Round’s audience ranges
from outdoor enthusiasts, competitive mountain bikers, extreme weather bikers, and mountain
biking beginners.

The creator of Ride Year Round has an obvious affinity for the outdoors, but beyond that he also has a
background in GIS and topography. This made adding simple mountains to the logo an absolute must.

The concept for this icon was developed by combining a bike and mountains. The outdoors and particularly mountains were very important to the identity of the brand.

The colors are inspired by the outdoor terrain that Ride Year Round consistently features, 
snow, Trees, Mountains, as well as the bright or dominant hues of the bikes themselves. High contrast
colors were necessary in this color scheme to create eye-catching video thumbnails and video transitions.

Thank you!