GR86 Trueno Edition
Inspired by Japanese anime drifting series, 'Initial D', Toyota commissioned Alex to capture the new GR86 Trueno Edition in a moon-lit drive on an epic road. Of course he couldn't bet on the moon, so with lots of planning and an incredible team, the car and environment were lit using a massive helium balloon with HMI's in it. This provided a diffused but powerful light source, and being more mobile -- as well as sitting much higher than a standard lighting setup -- it's exactly what was needed. The weather wasn't on the team's side, however -- they battled strong winds, rains and cold temperatures, but it all worked out in the end!
In another collaboration, Alex & Recom Farmhouse NYC worked through post, dialed in color, mood and addressed product updates in CG.
![toyota GR86 trueno japan Advertising rig automotive Photography retouching alex. bernstein](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2e581b197962975.6639897d7bcf7.jpg)
![toyota GR86 trueno japan Advertising rig automotive Photography retouching alex. bernstein](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8389a3197962975.6639897d7c668.jpg)
![toyota GR86 trueno japan Advertising rig automotive Photography retouching alex. bernstein](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac6b80197962975.6639897d7a983.jpg)
![toyota GR86 trueno japan Advertising rig automotive Photography retouching alex. bernstein](https://mir-s3-cdn-cf.behance.net/project_modules/1400/818628197962975.6639897d7c1bf.jpg)
![toyota GR86 trueno japan Advertising rig automotive Photography retouching alex. bernstein](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cda713197962975.6639897d7b368.jpg)
![toyota GR86 trueno japan Advertising rig automotive Photography retouching alex. bernstein](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4fdea5197962975.6639897d7b84b.jpg)
![toyota GR86 trueno japan Advertising rig automotive Photography retouching alex. bernstein](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d228a4197962975.6639897d7a1bd.jpg)
![toyota GR86 trueno japan Advertising rig automotive Photography retouching alex. bernstein](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6bd08d197962975.6639897d7ae94.jpg)