Taking a handful of horse pills to get your daily dose of vitamins is not fun. SmartyPants Vitamins decided to change this fact. They created the first all-in-one Multivitamin + Omega3 + Vitamin D focused on the nutrients toughest to get from food and packing them into a delicious gummy. You get the same punch without giving up the quality or nutrient density your expect from taking pills.

 

Cactus partnered with SmartyPants to launch a brand-new national awareness campaign this fall (print and digital) that illustrates how SmartyPants makes healthy routines fun — and proves that being healthy doesn't have to be a chore.

 

VIDEO

 

 

PRINT

 

 

ICONS

 

 

DIGITAL

 

 

 

 

 

 

 

 

 

Credits:

CACTUS CREATIVE TEAM:
Norm Shearer, Partner, CCO
Jeff Strahl, Associate Creative Director
Josh Jevons, Designer & Art Director
Ricky Lambert, Copywriter

 

CACTUS PRODUCERS:
Brooke Woodruff, Senior Broadcast Producer
Jamie Sharp, Print Producer

 

CACTUS ACCOUNT TEAM:
Joe Conrad, Founder, CEO
Ainslie Fortune, Brand Strategy Director
Samantha Clements, Account Executive

 

PHOTOGRAPHY:
Bryce Boyer, Photographer
Mando-Matic, Retoucher

 

PRODUCTION:
Storytellers Anonymous

 

POST PRODUCTION / COLOR CORRECTION:
Idolum

 

AUDIO POST
Coupe Studios