Tiger Brokers New Acquisition & Member-Get-Member Campaign
To increase brand awareness of Tiger Brokers in Hong Kong and encourage account opening for the Tiger Trade app, Tiger Brokers has launched this campaign. Participants simply need to scan QR codes at designated locations in Hong Kong or through various media channels during the campaign period to collect 6 magical costumes. By doing so, they will have a chance to win a share of HKD 1 million in prize money.
This campaign will be set against the backdrop of Central, a district that exudes a futuristic and technological atmosphere. It symbolise Tiger Brokers' commitment to empowering Hong Kong people to create a prosperous future together. Therefore, the overall art direction will embrace a cyberpunk aesthetic.
The key visual of this campaign will be crafted using 3D rendering techniques. We have partnered with Spicy Banana, a renowned local 3D production house, to create these stunning visuals. Throughout the process, my senior and I have provided guidance and suitable references to ensure that every detail and the overall look and feel of the final outcome are of the highest quality. Our aim is to strike a balance between meeting the client's requirements and achieving a harmonious blend of commercial and artistic elements.
The 6 magical costumes are composed of the 6 major advantages of Tiger Trade app and can explain the equipment capabilities to educate users on the USP of Tiger Trade.
In addition to overseeing the art direction, I have also undertaken the typography design, ensuring that the headline fonts evoke a playful and luxurious sensation. Furthermore, I have extended my role to create the UI design for this campaign in Tiger Trade app, ensuring a cohesive and comprehensive experience for participants across both online and offline platforms.
Another proposed direction.
