Pieter Nijs's profile

Generation Movie Project

Behance.net
The Generation Movie Project

Take part in the new Generation TV commercial and bring these images featuring you and your friends to life.

The principle of the campaign is simple: Users have to choose one of the 472 frames of our animated movie, recreate the scene as closely as possible, take a picture of it and upload it to the site. With a bit of luck, they will then be part of the the new 'generation' commercial: a user generated stop-motion film with the most actors ever made...

The design of the site was quite challenging because although the principle is quite complex and the site has many user functions, we wanted it to look very simple and easy to use. Users can customize their movie very easily by dragging the pictures up/down. Then, when they like it, they can save their customized movie and share it by posting it to Facebook or embedding a mini-player in their blogs.

Check it out on:
http://www.generationmovieproject.be/

Awards:
Silver Interactive Eurobest 2009
FWA - site of the day
     



Just like the commercial, the site starts as lineart
short intro and instruction video (see below)
main timeline screen
Short intro and instruction video (see below)
"PLAY MODE" - user can play the movie from within the site, or they can preview it in a seperate player
Detail mode - rate images or add your own
Line animation. This is the starting point
Generation Movie Project
Published:

Generation Movie Project

User generated stop motion film. This site is used to let visitors participate to the "Generation Movie Project". They choose a frame, take a pic Read More

Published:

Creative Fields