The Generation Movie Project
Take part in the new Generation TV commercial and bring these images featuring you and your friends to life.
The principle of the campaign is simple: Users have to choose one of the 472 frames of our animated movie, recreate the scene as closely as possible, take a picture of it and upload it to the site. With a bit of luck, they will then be part of the the new 'generation' commercial: a user generated stop-motion film with the most actors ever made...
The design of the site was quite challenging because although the principle is quite complex and the site has many user functions, we wanted it to look very simple and easy to use. Users can customize their movie very easily by dragging the pictures up/down. Then, when they like it, they can save their customized movie and share it by posting it to Facebook or embedding a mini-player in their blogs.
Check it out on:
http://www.generationmovieproject.be/
Awards:
Silver Interactive Eurobest 2009
FWA - site of the day
Take part in the new Generation TV commercial and bring these images featuring you and your friends to life.
The principle of the campaign is simple: Users have to choose one of the 472 frames of our animated movie, recreate the scene as closely as possible, take a picture of it and upload it to the site. With a bit of luck, they will then be part of the the new 'generation' commercial: a user generated stop-motion film with the most actors ever made...
The design of the site was quite challenging because although the principle is quite complex and the site has many user functions, we wanted it to look very simple and easy to use. Users can customize their movie very easily by dragging the pictures up/down. Then, when they like it, they can save their customized movie and share it by posting it to Facebook or embedding a mini-player in their blogs.
Check it out on:
http://www.generationmovieproject.be/
Awards:
Silver Interactive Eurobest 2009
FWA - site of the day