![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d5aba9197892035.663898f1f16eb.jpg)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18e84b197892035.663898f1f1dfb.jpg)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/56ce98197892035.663a2c7ba5900.jpg)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d2f3b7197892035.6638d7f486117.jpg)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/745a87197892035.6638e43c47678.gif)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d7f142197892035.6638d7f486e62.jpg)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/281bae197892035.6638d7f485986.jpg)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9aecc2197892035.6638d7f484fee.jpg)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c4ecf9197892035.6639fb39d740e.gif)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f7f95f197892035.6639fd878b91b.jpg)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/206283197892035.6639fd87896a8.gif)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9f931b197892035.6639fd878c077.jpg)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e42cb7197892035.6639fd878afc1.gif)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d53307197892035.6639fd878a8c8.jpg)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/abd558197892035.6639fd8789b7d.gif)
![Brand Design granola bar protein bar tortilla chips health food packaging graphic design brand refresh packaging design Brand System](https://mir-s3-cdn-cf.behance.net/project_modules/1400/249f21197892035.6639fd878a019.jpg)
Plant-based goodness made deliciously simple.
Over the years, SimplyProtein has prided itself on being an innovation forward company, bringing new products to market regularly. As they launched into new sub-segments within bars and into new non-bar related categories, it became imperative for their brand to look consistent across their full range of products. Refreshed background illustrations, a brighter colour palette, custom wordmarks and a flexible grid system all came together to reposition the SimpleProtein brand in the healthy snack market.
CLIENT:
SimplyProtein
AGENCY: Art & Mechanical
SERVICES: Branding, Packaging, Strategy
DESIGN: Samantha Hansel, Karolina Gacek, David Adams
CASE STUDY & PHOTOGRAPHY: Samantha Hansel
AGENCY: Art & Mechanical
SERVICES: Branding, Packaging, Strategy
DESIGN: Samantha Hansel, Karolina Gacek, David Adams
CASE STUDY & PHOTOGRAPHY: Samantha Hansel