Hancock Bank has been a proud regional bank for over 100 years, being founded in a small town in Mississippi and expanding over the years to markets that extend from Texas to Florida. in 2011, Hancock Bank bought another bank in the Gulf South, Whitney Bank, which is based in New Orleans. To reinforce their dedication to their original Mississippi roots, we created a campaign that spoke to Mississippi Gulf Coast residents to remind them of the values and principals the bank was founded on and that it still abides by today.