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Pacific Trade is a company that was recently founded to sell fabric in bulk to resorts and other large hospitality destinations. They were in need of a sturdy brand to represent them, which is exactly what I set out to achieve in my design process.
With a nod to traditional roots, but a modern sensibility, the overall brand and logo are meant to be seen as strong, decisive, and invoke the idea of adventure in order to capture to Pacific Trade's audience and embody the quality and definining features of the fabric that they provide.
Website UI Designed by Chris Holder