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    The concept of the campaign is to fall in love: the ice is always served with all the whiskey but is hopelessly and madly in love with only one t… Read More
    The concept of the campaign is to fall in love: the ice is always served with all the whiskey but is hopelessly and madly in love with only one that is GLEN GRANT, love at first sight, indeed, one scotch at first sight. Read Less
    Published:
SCOTCH AT FIRST SIGHT / scotch a prima vista
BRIEF / brief
 
CREATE A CAMPAIGN FOR THE BRAND GLEN GRANT, TO DISTINGUISH THE BRAND FROM ALL OTHER WHISKEYS ON THE MARKET, HIGHLIGHTING THE ADVANTAGES AND STRENGTHS OF GLEN GRANT, A WHISKEY IRRESISTIBLE CHARM.
 
ITA: creare una campagna per il marchio GLEN GRANT, distinguere il brand da tutti gli altri whisky presenti sul mercato, mettendo in evidenza i vantaggi e punti di forza di GLEN GRANT, un whisky dal fascino irresistibile. 
ARCHETYPE / archetipo
 
IN LOVE / innamorato
KEYWORDS / parole chiave
UNION / unione
FALL IN LOVE / innamorarsi
IMPACT / impatto
IDEA / idea
 
THE CONCEPT OF THE CAMPAIGN IS TO FALL IN LOVE: THE ICE IS ALWAYS SERVED WITH ALL THE WHISKEY BUT IS HOPELESSLY AND MADLY IN LOVE WITH ONLY ONE THAT IS GLEN GRANT, LOVE AT FIRST SIGHT, INDEED, ONE SCOTCH AT FIRST SIGHT.
 
ITA: il concetto della campagna è quello di innamorarsi perdutamente: il ghiaccio viene servito sempre con tutti i whisky ma si innamorata perdutamente e follemente solo di uno quello è GLEN GRANT, un amore a prima vista, anzi, uno scotch a prima vista.
 
 
MEDIA / media
PRINT / campagna stampa
VIDEO / video
 
 
 
 
 
 
 
 
 
 
 
THANKS! / grazie!
 
more project: www.andreadelbene.com