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Arepa'

Branding
The project consisted on creating a packaging system to take away "arepas", a traditional and emblematic food of Venezuela and Colombia. Arepa' is for a young audience that has no time and wants to eat well. 

The proposal consists of a series of folded cardboard packaging without adhesive, manually assembled for easy transportation and consumption of the product. The graphic uses funny characters representing the typical names that have been given to the different types of arepa's over the years, highlighting their origin and variety of ingredients.


Arepa'
Published:

Arepa'

Take away packaging for “arepas” targeted a young audience that has little time but wants to eat well. _ Photography by: Carlos Arturo Rodríguez Read More

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