• Add to Collection
  • About

    About

    Take away packaging for “arepas” targeted a young audience that has little time but wants to eat well. _ Photography by: Carlos Arturo Rodríguez … Read More
    Take away packaging for “arepas” targeted a young audience that has little time but wants to eat well. _ Photography by: Carlos Arturo Rodríguez © Master in Packaging Design ELISAVA. Barcelona, 2014. Read Less
    Published:
Arepa'
Packaging Design & Branding
 
El objetivo consistía en crear un sistema de empaques take away para “arepas” (un alimento tradicional y emblemático de la gastronomía de Venezuela y Colombia). Arepa’ apunta a un público joven que no tiene tiempo y quiere alimentarse bien. La propuesta consiste en una serie de empaques de cartón plegado sin adhesivo, ensamblados manualmente que facilitan su transporte y forma de consumo del producto. La identidad gráfica representa a través de divertidos personajes los nombres típicos que a lo largo de los años han denominado a los distintos tipos de arepa resaltando su origen y su variedad de ingredientes.
_
 
The project consisted on creating a packaging system to take away "arepas" (a traditional and emblematic food of Venezuela and Colombia). Arepa' is for a young audience that has no time and wants to eat well. The proposal consists of a series of folded cardboard packaging without adhesive, manually assembled for easy transportation and consumption of the product. The graphic uses funny characters representing the typical names that have been given to the different types of arepa's over the years, highlighting their origin and variety of ingredients.
 
_
 
Brand Identity
Packaging