IPSUM ® Pathology
Pathomorphological laboratory IPSUM ® Pathology is the first innovative laboratory in the private sector of the Republic of Uzbekistan. Our laboratory is also the first public-private partnership project implemented in the healthcare sector of our country.
Visual identity and wayfinding for the innovative. The result is an interrelated system of glyphs that at once establishes a fixed identity for the IPSUM ®, but celebrates the diversity of activity that makes the IPSUM ® great. Design system, so central to communications when the rebranding was new, has been reinstated to support the overall system.
2024.
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