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The project was initially presented to me as a barebones functional demo version of the product, without any design or branding. My objective was to elevate the product to a standard suitable for showcasing to potential investors and early users.
The task was divided into the following blocks:
1. Logo and basic brand style development
2. Product interface design
3. Promo landing page design and development
4. Accompanying materials: product deck, illustrations for Product Hunt website
Logo and Brand Style
Product Interface Design
The product's design comprised two elements: a Zoom application and a web interface. Since the functioning demo version had already been assembled, the product's UX was not designed from scratch. The objective was to refine the UI and, where possible, propose enhancements to the user experience.
Promo Landing Page
The next step was designing the promo landing page and assembling it in Webflow.
Check it out here: dutify.ai
Check it out here: dutify.ai
Product Deck & Illustrations
Finally, additional assets vital for the product's market entry were developed. These included crafting a product deck and creating illustrations tailored for the Product Hunt website.
