CDs at Cherry London.

Sport England - BloominGirls -  SILVER  IPM Awards 2015. Event of the year.
Sport England - BloominGirls -  BRONZE  IPM Awards 2015. Partnership Marketing Campaign
Sport England - BloominGirls -  SILVER FMBE Awards 2015. Brand Experience.
Sport England - BloominGirls -  Finalist IPM Awards 2015. Not-For Profit.
Sport England - BloominGirls -  Finalist CIM Marketing Excellence Awards 2015.
Sport England - BloominGirls -  Finalist Sports Industry Awards 2015. Event of the year.

The Brief: In the UK there is a problem. Young women are not engaged in sport. Sport England wanted to change that. Our challenge was to change young women’s perception and increase participation by creating a sporting habit for life, the precursor for the incredible “This Girl Can” campaign.

BloominGirls kicked off in Manchester in 2014 with a free one-day festival, giving 14-17 girls the opportunity to trial new sports set to music. Featuring UK girl band Neon Jungle as ambassadors. And collaborating with fashion and beauty brands like Boohoo, Batiste and Babyliss. We rewarded the girls with free mini makeovers, nail art and styling sessions for taking part. 1.3 million engaged, over 1,300 registered. Great team work all round to deliver award winning work on a small budget.

The success story
Multi award winning.
1.3 million engaged.
96% of girls felt more positive about sport.
80% increase in participation.