Directed Logo project
The objective for this assignment was to make a logo for a medieval music festival. So, I started with some thumbnail sketches.
For my sketches, I knew I wanted to implement an M in my design for the medieval part of the festival as well as have the logo be some sort of instrument. I tried to stray away from instruments that would be too modern because of the medieval theme and so I went down the road of more whimsical and dated instruments. I also played around with towers being a part of the design.
After critique, the logo that I and my classmates deemed to be the most successful was the harp logo. With that in mind, I began trying different iterations of the harp.
For the refined harps, I knew I wanted to emphasize the two M's taking the place of the strings, so I didn't want to muddle the inside of the harp with too many details. Ultimately, all three of the harps were pretty successful and it made moving forward with one a little tricky so I decided to try adding the text to them to see if that would make it easier to distinguish which one was most compelling.
After another critique, the two black harps were the favorites. During critique however, the idea to have the text written straight above the harp was given to me and I thought that it would be cool to play around with, so I put all of the harps in that format.
I enjoyed the look of the text on top and I played around with the harps being encased in a box. My classmates liked these results too and it was a struggle to pick one, but I eventually went with the second harp from the right. I feel like the mono-line weight just fits well with the bold font and the line of the box encasing it.
Final Result
