The Saint Louis University road piece works alongside its thicker, densely informative viewbook (and the multimedia "Be a Billiken" campaign, in general) to give potential students a sense of university atmosphere and options. Designed especially for use at college fairs and admissions presentations around North America, the road piece hits the major SLU selling points in a lightweight, multi-fold brochure that uses "Be a Billiken" phrasing and imagery. Condensed sections about majors, university facts, fun in the city and spirituality offer a comprehensive overview without being overwhelming, enticing students and parents to talk to admission counselors or visit campus for the full picture. I ended up using many of the road piece's shorter topical points as the foundation for many admission Power Point presentations.